Human and AI: Redefining CRM together.

Integrated Modules

End-to-end sales cycle support
Automation of administrative tasks
Built-in analytics and forecasting
Tools for collaboration

360° customer view
Multichannel communication
Lead and campaign management
Tools for acquisition and retention

Centralized customer data
Personalized, multichannel support
Automation of service workflows
Designed to strengthen customer loyalty

Creatio integrated Modules Sales

End-to-end sales cycle support
Automation of administrative tasks
Built-in analytics and forecasting
Tools for collaboration Marketing
360° customer view
Multichannel communication
Lead and campaign management
Tools for acquisition and retention Service
Centralized customer data
Personalized, multichannel support
Designed to strengthen customer loyalty

Native AI: A collaboration between human and machine.

The AI Native Approach

1

Core

Natural language as default interface for intuitive automation
AI fully integrated into the platform
Creatio.ai understands CRM objects, workflows, and relationships natively

2

Actionable

Improvement of existing tools for productive insights
Real-time recommendations and autonomous tasks
Integration with Outlook, Teams, Zoom

3

Unified

predictive, generative, and agentic AI in one
AI Command Center: unified tools for managing AI patterns
Merges structured and unstructured data for real-time insights

4

Composable

Modular architecture for AI customization without coding
Build with natural language and no-code visual tools
Rapid customization of AI Agents and Skills